Amazon Go - What, where and how?

Amazon Go, a next generation brick-and-mortar gorcery store, without any cashiers or registers anywhere. Its first ever store is situated in Seattle, Washington.

Well let's know about the "Amazon Go" a little bit more, Shall We?

What is Amazon Go?

As described by Amazon : it is a new kind of store with no checkpoint. Well that means you enter the Amazon Go store, like a subway, except here you have to enter with your mobile. Now you pick whatever you need and leave the store, all thanks to Amazon Go application.

Amazon Go

What can you find at Amazon Go?

You can get ready-to-eat breakfast, luck, dinner, and snack made fresh every day by on-site chefs and from local kitchens and bakeries. Grocery stuffes ranges from staples like bread and milk to artisan cheeses and locally made chocolates.

Where is Amazan Go located

Amazon Go in seattle

The first Amazon Go store is located at 2131 7th Ave, Seattle, Washington. It's on the corner of 7th Avenue and Blanchard Street.

Here is the official video :

How does Amazon Go Work?

It all starts with an Amazon account, a supported smartphone and the Amazon Go App. It uses the same type of technologies found in self-driving cars, such as computer vision, sensor fusion an deep learning.

what is going on amazon go app

As shown in the video, after opening the Amazon Go app, it shows a qr code which you must have to scan, like a subway and enter the store. Now you just have to pick up the item and keep in the bag, and looks like you're done. That's it. Your items are stored in virtual cart. As soon as you will leave the store, its system triggers a receipt and is sent to you indicating the intems sold and purchase price.


Amazon uses a combition of artifical intelligence, computer vision and data pulled from multiple sensors to ensure that customers are only charged for what you pick up. There are cameras to indicated that track you in the store. We will see whether Amazon can successfull prevent shoplifting and fraud.

According to report form The Wall Street Journal, Amazon to open 2,000 grocery and convenience stores across the US. But Amazon denied any such targets.

Yes, this thing comes with lot of questions like what if I pick up the item from one place and leave at other, then will I still be charged?

Here is a personal experiance written on The New York Times.